LO:LA’s new 6-step guide teaches brands how to diagnose their perception problems and correct them using positioning, engagement, and monitoring. The guide concentrates on the brand-audience relationship and how it can be used to affect positive change.
More details can be found at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
“When a brand is negatively perceived by the public or the industry in which it operates, it’s usually for one of many reasons. Sometimes it has to do with the quality, affordability, or accessibility of their products and services. Other times it has to do with corruption, scandal, or problematic practices going on behind the scenes,” a company spokesperson explained. “Of course, each case is unique.”
The guide suggests that the first thing brands must do is try and identify the root cause of their negative perception. “Conduct market research to understand your customers’ perceptions and identify any issues with your product, service, or messaging,” the author said.
Once identified, brands have to address the issue and quickly reposition themselves. This can involve refining their message, adjusting their audience, or modifying their product or service. According to LO:LA, the goal is to make their experience more positive and consistent across all channels and touchpoints.
Furthermore, LO:LA recommends that brands re-engage with their customer base through social media and other channels to repair relationships. It also advised companies to partner with influencers or organizations that align with their values in order to regain credibility.
In creating the guide, LO:LA drew from years of experience helping companies define positioning and branding. The company has been involved in the reinvention of troubled brands as well as those that have lost traction in their markets.
“My company recently suffered a few setbacks due to things out of my control,” said a satisfied LO:LA client. “Our customers didn’t necessarily lose faith in us, they just needed to know we were still alive and kicking. By engaging with them through events and social media initiatives, we were able to emerge from a dark place in much better shape.”
Interested parties can find more information at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
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