KidGlov, a boutique marketing and advertising agency with offices in Lincoln and Omaha, Neb., just launched a new video resource, Buttoning Up Your Content Marketing Strategy.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action, according to the Content Marketing Institute. It’s one of the best ways to generate donors and leads for nonprofits, brands, and companies.
During the video, content marketing experts, Lyn Wineman and Jazmyn Brown, give helpful advice about creating a content marketing strategy, starting with why every organization should have one in the first place.
“Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads,” says Lyn Wineman, KidGlov President and Chief Strategist. “In today’s age, customers expect high-quality, consistent content from their favorite brands.”
Both experts agree that every organization can benefit from a content marketing strategy, if done the right way.
“Every organization should have a well-rounded content marketing strategy,” says Jazmyn Brown, Content Marketing Specialist and Copywriter at KidGlov. “This includes setting realistic goals and KPIs. It’s worth the time, effort, and resources and it’ll all pay off once you see the results and leads roll in.”
After watching this video, a person will know these key insights:
The importance and power of the content marketing process: Clients will understand the impact content marketing can have for their lead generation strategy and how the process builds from one step to the next.
How to create client personas: Clients will know why it’s so important to have client personas before creating content and what their client personas should include — like a day in the life, challenges, and preferred way to consume content.
The best content marketing strategy that works for all industries: Clients will learn about the content goldmine strategy and how it can work for their organization, regardless of industry.
The best ways to use search, email, and social media to share content: Clients will become a pro at creating and distributing content on the channels (search, email, and social media) that strategically drive traffic to their site.
Lyn Wineman is a marketing guru with over 30 years of experience. She’s the founder of KidGlov, a full-service, boutique advertising agency where she leads a team of passionate and talented professionals who drive growth through strategic branding and marketing communications. With a Hubspot Content Marketing Certification and a multitude of client experiences under her belt, Lyn’s mastered the strategic side of content marketing and has successfully helped organizations with their own.
Jazmyn’s content marketing journey began at Flywheel years ago where she created video workshops, dozens of downloadable resources, and over 30 blog articles to attract new leads. Now, she implements and offers content marketing strategies for KidGlov clients while focusing on the team’s own tactics. With a Content Marketing Institute Certification, Jazmyn’s mastered the strategy, ideation, and execution of content marketing.
“Gone are the days of relying on traditional marketing,” says Jazmyn. “It’s time to create content that is so valuable and so relevant to your audience, they’re practically throwing their email at you.”
The Buttoning Up Your Content Marketing Strategy video is a great resource for all organizations and companies. For more information, visit https://kidglov.com/free-video-resource-content-marketing-strategy.
There’s no doubt content marketing works, but the effort can be intense. KidGlov will work with client’s to develop the strategy and the deliverables so they can get back to what they do best — growing their business. Whether that’s a content marketing strategy, campaign, or email nurture series, KidGlov can help.
KidGlov is a content marketing agency and certified B Corp with offices in Omaha and Lincoln, Nebraska, specializing in nonprofit marketing, healthcare marketing, financial marketing, social marketing and purpose-driven businesses. Learn more at KidGlov.com, [email protected], or by visiting their Omaha office at 2120 South 72nd Street Suite 640 Omaha, Nebraska 68124.
2120 S 72nd St, Ste 640
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Fortune Thinker journalist was involved in the writing and production of this article.