Leeds, England, January 5, 2020, ZEXPRWIRE, As massive portions (sometimes even 100%) of today’s businesses’ revenue comes from social media, learning how to please the Instagram algorithm is one of the most important things you can do as an entrepreneur especially in 2021. I was able to interview Ryan Loxham, a social media entrepreneur who has been able to master rapidly building audiences on Instagram, on what kind of strategies he’s learned in his experience growing dozens of accounts.
What are some people trying to grow an audience doing wrong?
Ryan: “I don’t believe posting is everything. Although posting good content is important, it isn’t enough to grow your page on its own. You need to foster and nurture an engaged follower base in order for Instagram to organically promote your account through recommendations and explore page. I focus on 5 things when trying to build a highly-engaged following:
1. Direct Messages
I always try to make it a priority to respond to nearly every direct message I get. Along with showing people you care, Instagram will rank your posts higher in the feed of those accounts who direct messaged you. You’ll also gain additional insight on what you can be doing better with your page through the suggestions people make and questions they ask.
Over half a billion Instagram users watch stories daily, so if you aren’t publishing content on your story you are missing out on a very large viewership. I’ve found that by posting your followers will tend to engage better with your feed content as well.
3. Responding to Comments
Always show your followers you care by responding to a good amount of comments! They took some time out of their day to leave a comment on your page, I believe it’s only right that you spend some time to reply.
4. Going Live
Instagram lives are ranked higher than stories, so it is easy to get additional engagement from your followers by occasionally going live. Instagram live is also a powerful tool for garnering page feedback from your followers or redirecting them to engage with a post. A lot of articles and blogs tend to miss this one out and I’m not sure why, not enough accounts utilise the live feature and really engage with their followers.
5. Engaging with Followers
Follow your most active followers! You can create super-fans by engaging with your followers’ content and showing you care. Scratch their back and they’ll scratch yours.”
If anyone would like to contact Ryan about instagram growth then DM his instagram: @vych
Ema Norton grew up in Chicago. Her mother is a preschool teacher, and her father is a cartoonist. After high school Ema attended college where she majored in early-childhood education and child psychology.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Fortune Thinker journalist was involved in the writing and production of this article.